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A Borud at the helm since 1974... From left, Matt Borud is the Kenmare store manager. Matt's father, Kevin Borud is the general manager of Gooseneck Implement. Kevin's father, Darrell Borud, is the former owner and a founder of Gooseneck Implement.
By Marvin Baker
Kenmare continues to be a strong agricultural hub as evidenced by the growth of Gooseneck Implement.
On Tuesday, July 1, Gooseneck staff and customers will celebrate that strength with a 40th anniversary celebration in the new implement dealership on the south side of Kenmare.
According to Gooseneck Implement’s media spokesperson Harley Austin, numerous events are planned including a cook-out that will cater up to 500 people.
“We’re getting support from our sister stores so Kenmare employees can participate,” Austin said. “It will help staff up the store so Kenmare employees can spend more time with their customers.”
The festivities will begin at 4 p.m., with numerous activities for children and adults until 10 p.m.
According to Austin, a lot of activity is getting packed into one day.
• antique tractor display
• peddle tractor pull for adults and children
• children’s games
• door prizes
• Dakota Rose band will play
• Live radio remotes with KCJB-AM and KYYX-FM
•Kenmare Theater will play clips of Gooseneck then and now.
• Numerous John Deere dignitaries are expected to attend
• 1,600 T-shirts with 40th anniversary logo being given away
•Representation from all eight implements in the Gooseneck chain
• Business After Hours
“This is a family program so everyone is welcome,” Austin said. “And one of the reasons we’re doing this on a Tuesday is because we’re expecting several dignitaries to be out from (John) Deere.”
Just last year Gooseneck opened its new implement building in Kenmare. It was the third facility since two partners, Darrell Borud and Tom Burkett purchased the Kenmare John Deere dealership, known as Rasper Implement, in 1974. It was located to the east of U.S. Highway 52. They renamed the dealership Gooseneck Implement.
Two years later, Burkett’s interest in the business was bought out by Darrell Borud.
Darrell’s son, Kevin Borud, purchased the business in 1989.
Gooseneck Implement’s first year in business, 1974, was also a transition year for a new generation of John Deere tractors and equipment.
As the business and farms in the trade area grew, so did the need for a larger facility.
In 1988, Gooseneck Implement moved into newer, larger facilities, the former Harris Equipment location at Kenmare’s north edge on the west side of U.S. Highway 52.
In 2013, Gooseneck Implement of Kenmare moved into its brand new facility on the southeast corner of the community, still on U.S. Highway 52.
Gooseneck’s eight dealerships now employ 315 people, employees that are dedicated in helping their customers succeed, according to Austin.
“Strong customers service and parts support have been the key to our dealerships’ growth and multi-store transition,” Austin said. “At Gooseneck, we believe agriculture will continue to grow and develop through the use of new technology.”
That means the biggest, boldest machinery that John Deere manufactures, some of which we see in the North Dakota State Fair parade, can be purchased from any of the Gooseneck dealerships.
In addition lawn and garden equipment and accessories as well as industrial John Deere equipment is made available.
The Gooseneck name is derived from the shape of northern Ward County and from Kenmare being on an active North American flyway.
The “Power Behind the Paint” slogan that we all see and hear in Gooseneck ads, is a registered trademark of Gooseneck Implement.
July 1, which is also Canada Day, will be a big day in Kenmare. Austin said there is a plan for parking to accommodate 500 guests.
Everyone is welcome to this event which will showcase John Deere equipment, the new Gooseneck building and the 40-year history of this growing dealership.
Austin said the T-shirt giveaway will help send that message of growth across North Dakota and northeastern Montana.
A special logo has been made up for the back of the T-shirts that states “Celebrating 40 years, Gooseneck Implement, ‘Gooseneck Power’ ... 40 years strong and growing. On the front, the “Power Behind the Paint” slogan will be displayed.
“It’s just kind of a kick-back event,” Austin said. “Have some food, have some beverages and be a part of our celebration...” Read EVERY WORD on EVERY PAGE of The Kenmare News by subscribing--online or in print!